Ken Fisher's Price to Sales Ratio (PSR) is now a part of core financial curriculum, which some consider a low risk way to identify out of favor stocks. Using PSR with more conventional factors such as debt/equity ratios, liquidity measures, and R&D relative to market share, can help investors determine for themselves where the spectacular profit opportunities may lie.

"VERY useful! Worth many times its price."
- John Train, author of The Money Masters and Preserving Capital

"I have found Price Sales Ratios are also useful for private companies and venture capital valuations."
- Jack McDonald, Professor of Finance, Graduate School of Business, Stanford University

The most profitable common stock investments came in the form of young, rapidly growing companies that are currently out of favor with Wall Street. The stock becomes worth more because the company becomes bigger and the financial community finally comes to appreciate its true value and, along the way, bids up its price.

Young, rapidly growing companies usually grow in cycles. These cycles are tied to a number of causes. The most important is the "product life cycle." Usually young and unseasoned, the managements of these companies can make severe mistakes, which can cause losses and may even threaten the survival of the firm. The best young companies learn from their mistakes. They evolve from there to a better future.

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