From Joe Kennedy's "sexcapades" to Jesse Livermore's suicide, this book portrays the drama, the dirt, and the financial doctrine of 100 amazingly inventive pioneers of finance – from business barons to scoundrels - folks who are best called characters – each a unique phenomenon. Now, or in 20 years, this book is a valuable part of any investor's library – a multi-level study of America's best and worst investors.
"FINALLY, an entertaining exposé on some unsung heroes and a few telling zeros of our industry."
- Ronald D. Peyton, President & CEO, Callan Associates, Inc.
"If you want to learn about finance and have fun at the same time, this is the book."
- James W.Michaels, Editor, Forbes magazine

A stout, thick-headed German, John Jacob Astor had his finger in practically every profitable pie of the early 1800s. Fur, shipping, money-lending, real estate, railroads—if it was profitable and safe, Astor bought it. At his death in 1848, he left some $30 million, though his lawyers claimed it was as little as $8 million—and the public estimate was as high as $150 million! Astor was among his era’s most controversial figures because of his millions—and the methods by which he earned them. Upon his death, in fact, a New York Herald editor proclaimed that half of Astor’s estate should go to the people of New York City for having augmented his properties’ values.

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